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      Building your Marketing Machine for Strategic Advantage and ROI - Nashville in Nashville

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      October 3, 2019

      Thursday   8:30 AM

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      Building your Marketing Machine for Strategic Advantage and ROI - Nashville

      BUILDING YOUR MARKETING MACHINE WORKSHOP WHAT'S IN IT FOR ME Marketers are constantly looking for new ways to build strategic advantage. Now marketers must strive for operational excellence. They need to build their marketing operations into a machine that provides:1. Superior returns2. Predictable sales for a given marketing investment3. Leverage the right measurement infrastructure to deliver the highest possible growth This workshop will help you and your team to transform your marketing from an expense center into a revenue generating marketing machine.     Click here to download PRMS Marketing Excellent Workshop Brochure   Workshop Session Agenda Session 1: Introductions CASE STUDY: INSURANCE Session 2: Advanced Marketing Concepts The Purchase Funnel, Marketing Data, Calculating ROMI, Marketing Modeling CASE STUDIES: PHARMA, CONSUMER PACKAGED GOODS, APPAREL, FINANCIAL SERVICES, FAST CASUAL, NON-PROFITS GROUP EXERCISE Session 3: Consumer Choice Need States, Awareness, Purchase Intent, Penetration, Consideration/Relevance CASE STUDIES: FINANCIAL SERVICES, CONSUMER PACKAGED GOODS, AUTOMOTIVE, APPAREL, RESTAURANTS, HIGH TECH GROUP EXERCISE Session 4: The Marketing Machine Marketing Agility, Owning the Future, Marketing Budgeting, Building the Future DISCUSSION TOPICS: MARKETING PLANNING, MARKETING PREDICTION GROUP EXERCISE Session 5: Implementing your Marketing Machine CASE STUDY: OREO Conclusion GROUP EXERCISE: Building your Marketing Machine Workshop outline and content subject to change. WHO'S IT FOR Marketing managers at all levels across all verticals.  Marketers involved in making strategic decisions MODERATOR PROFILE Guy R. Powell, founder and president of ProRelevant, specializes in delivering critical, advanced analytics software and consulting to help global brands boost revenue. He is also the author of: Marketing Machine: The Secret History of the Future of Marketing Marketing Calculator: Measuring and Managing Return on Marketing Investment ROI of Social Media: How to Improve the Return on Your Social Marketing Investment (co-author) Guy has trained thousands of marketers around the world on this and other strategic and tactical marketing topics. Contact him at 'Workshops' FAQs What are my transportation/parking options for getting to and from the event? Free parking is available How can I contact the organizer with any questions? You can contact the organizer at workshops What's the refund policy? Refunds available up to 30 days prior to the event  Do I have to bring my printed ticket to the event? No printed ticket required Is there a guarantee? If you're not completely satisfied, we'll issue a full refund. No questions asked.

      Categories: Business & Networking

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